We Don’t Just Support Your Retail Strategy — We Run It
What Is RetailConnect?
The Service Model
How It Works
Retail readiness & data assessment
You provide your product catalogue
Inventory shipped to RetailConnect
Products stocked with select partners
Customers place orders
We pick, pack & dispatch
Sale proceeds paid back to your brand
What We Manage on Your Behalf
Retail Network
A Managing Partner Who Lifts Everything at Once
A managing partner who lifts everything at once — faster retail access, stronger channel positioning, a more strategic route to growth. LBW Group is an award-winning UK beauty distributor (SME Enterprise Awards 2024, Best Luxury Beauty Distribution Company) and a Northern Powerhouse Export Champion, bringing genuine buyer relationships and end-to-end infrastructure to every brand we represent.
Established relationships
Placement through proven buyer relationships, not cold outreach.
One partner, no fragmentation
Access, operations, fulfilment and reporting under one roof.
Aligned commercials
No listing, no fee; we succeed when you sell.
Built to scale
Add channels as demand grows, with transparent per-channel terms.
FREQUENTLY ASKED QUESTIONS
RetailConnect is LBW’s done-for-you retail access and channel-management service for premium beauty brands. We open the right retail doors, integrate your operations, run your accounts day to day, and scale your presence as demand grows — acting as your managing partner rather than a passive distributor.
Retail access comes through buyer relationships, a retail-ready proposition and day-to-day channel management. RetailConnect provides all three: we secure placements through established relationships, integrate your product data and inventory, and manage your accounts — so your brand reaches shelf without building a retail operation of its own.
RetailConnect uses a transparent, per-channel model: a one-time channel setup fee, a monthly management fee plus a 5% commission on sales, and per-channel expansion fees as you grow. There’s no listing, no fee — and a brand- and channel-specific projection is shared at the retail readiness stage.
RetailConnect works across multi-channel partners and e-commerce pure-plays — from Boots, Sephora, Selfridges and Harvey Nichols to LookFantastic, Cult Beauty and THG. The network shown is representative; the right channels for your brand are confirmed during the retail readiness assessment.
It means our commercial model is aligned with your success. Our commission is earned on sales, so we’re incentivised to secure the right placements and drive sell-through — not simply to charge for activity. Setup and management fees cover the operational work of running your channels.
No. RetailConnect supports premium beauty brands seeking UK, EU and global retail presence. We start where your brand is ready and expand into new channels and markets as demand builds, adding channels on transparent per-channel terms.

