LUXURY BEAUTY DISTRIBUTION

We're a team of luxury brand experts...

Our Story

At LBW Group, we believe that beauty is more than just a product—it's a story, a journey, and a promise. Founded by passionate beauty enthusiasts, LBW Group began with a simple mission: to bring exceptional beauty brands into the spotlight, ensuring they reach the customers who will love them just as much as we do.


Our journey started in the heart of the luxury beauty industry, where we saw first-hand the challenges that many emerging and established brands face. With so many innovative products and inspiring stories out there, we realized that what these brands needed wasn't just another distributor, but a true partner—someone who would champion their values, elevate their brand, and navigate the complex world of beauty retail on their behalf.

  • Who We Are

    At LBW Group, we are more than a beauty distributor—we are brand architects, storytellers, and strategic partners committed to your brand's success. Specializing in the premium and luxury beauty market, we offer a full spectrum of services that extend far beyond traditional distribution. From in-depth market analysis and tailored brand positioning to expert sales representation and premium retail placement, we ensure your brand stands out in the competitive beauty industry.

    Our team consists of seasoned beauty industry experts with extensive knowledge of market trends, long-standing relationships with high-end retailers, and a passion for cultivating brands that leave a lasting impression. We excel in identifying a brand’s unique potential, curating bespoke strategies that amplify its strengths, and connecting it with its ideal target audience.

    At LBW Group, we don't just distribute beauty brands—we build legacies. Let us craft the story of your brand and drive its success in the luxury beauty space.

  • What We Do

    At LBW Group, we specialize in the premium distribution of luxury beauty brands, offering a comprehensive and personalized strategy for each partner. Our approach begins with a deep understanding of your brand's vision, core values, and long-term goals. Whether you're looking to expand into new markets, increase retail presence, or boost brand awareness, we craft a custom distribution plan that meets your unique objectives.

    We go beyond simply placing products on shelves—we ensure they reach the right retailers and the right audience. With our vast network of high-end retail partners and extensive market expertise, we strategically position your brand in premium locations where it will flourish.

    Our commitment doesn’t end with placement. We offer ongoing support, meticulously monitoring brand performance, refining strategies as needed, and ensuring sustained growth and success. At LBW Group, we don't just distribute products—we build lasting brand legacies.

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Our Commitment

At LBW Group, we are more than just a distributor—we are passionate advocates for the luxury beauty brands we represent. With decades of experience in the beauty industry, our commitment goes beyond simple partnerships; we become an extension of your brand, working tirelessly to drive growth, enhance market presence, and position you for long-term success. From product launches to strategic market expansion, we offer tailored solutions that not only meet but exceed the unique needs of each brand.

Our philosophy is simple: we believe in the brands we work with. We see their potential, and we invest our expertise, resources, and industry connections to ensure that potential is realized. Our team of seasoned professionals excels in navigating the complexities of the beauty sector, leveraging data-driven insights and deep market knowledge to create strategies that maximize brand visibility, sales, and customer loyalty.

As a premium beauty distributor, LBW Group is dedicated to elevating luxury beauty brands within a highly competitive landscape. Our boutique approach ensures personalized attention, allowing us to focus on your brand’s identity and values, while crafting customized marketing and distribution strategies that resonate with high-end consumers. We know that success in the luxury beauty space requires more than just placing products on shelves—it demands positioning your brand as a leader in innovation, quality, and experience.

Our success is measured by the success of our partners. When you choose LBW Group, you're choosing a team that is relentless in its pursuit of excellence on your behalf. We work diligently to ensure that your brand not only thrives but becomes a standout in the luxury beauty market. Whether it’s through selective distribution, high-impact marketing, or strategic retail partnerships, we are committed to delivering results that elevate your brand and build lasting value.

At LBW Group, we elevate beauty—one brand at a time. Let us help you reach new heights and unlock the full potential of your luxury beauty brand. With our comprehensive suite of services, including product placement, brand management, and exclusive partnerships, we provide the platform and expertise needed to scale your brand across premium markets. We understand that in the world of luxury beauty, details matter, and we are here to make sure that every aspect of your brand is executed flawlessly.

Choose LBW Group to experience unparalleled commitment, expertise, and success. Together, we’ll redefine the future of beauty distribution, driving your brand’s growth and prestige in the luxury beauty industry.

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Our Credibility

End-to-End Quality...

2019

Fast Growth of LBW Group

LBW Group experiences 153% Yr-on-Yr growth
2022

HM Export Champions 2022

Awarded by HM Department for Trade & Industry
2020

ICO Membership

Information Commissioners Office Registered
2023

LCCI

London Chambers of Commerce & Industry Registered
2021

London Office

London Head Office Registered
2024

UK Enterprise Awards

Nominated Best Luxury Beauty Distribution Company